Quality Framework for the Healthy Workers Initiative
Communication and marketing messages
The healthy lifestyle program documentation should outline a description of the communication and marketing messages of a program.
The common messages and related media to be used to communicate about the program should be clearly defined to ensure consistency of message delivery, ‘look and feel’ and branding of a program throughout marketing and delivery.
Where possible logos, style formats, brochures, forms, etc., should be supplied in template form and available to program providers electronically.
The program outline should define which aspects of the communication strategies can be customised to local settings and include strict guidelines on the use of any branding information.
Published date: July 2012